Marking a first-ever assessment of cities’ readiness for tourism growth, WTTC and JLL have teamed up to launch a brand new way of evaluating and delivering on solutions to foster sustainable growth in tourism activity. The research analysis covers a deep dive into the current scale and concentration of visitor activity, an index of urban readiness, and an assessment of engagement related to tourism policies.  The newly created index brings together a board spectrum of destination practices and community attributes to determine a level and type of readiness. 

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Please note the final report will be available soon.

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About JLL
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of over 90,000 as of December 31, 2018. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com